Jessica Simpson News

Mexican Orphanage Gets The Donated Minivan Delivered

Jessica Simpson has finally delivered the minivan she donated to the Mexican orphanage on Sunday, March 25. Jessica took time out of her busy schedule to personally deliver the minivan and hand the keys over to Mama Lupita who runs the orphanage and to meet some of the orphanages children. She won a Chrysler Crossfire sports car last year on MTV's Video Music Awards and had it exchanged for a 2007 Chrysler Town and Country so it could be donated to the Casa Hogar Elim orphanage in Nuevo Laredo, Mexico.

Locals surrounded Jessica Simpson, 26, when she drove the white 2007 Chrysler Minivan through the gates of the orphanage and exploded with cheer as she handed the keys to Mama Lupita. "The kids were cheering when she pulled up," Simpson's representative stated. "They surrounded the car and were so excited to see her. They kept saying, 'Muchas gracias! Muchas gracias!' A few of them spoke English and said, 'We love you, Jessica!'" Mama Lupita gave Jessica a big hug. She doesn't speak very good English but tried her best to communicate and show her appreciation.

Jessica said, "I'm so honored and happy to be able to help." The children were anxious to give Jessica gifts they had made for her that included a beaded necklace and an engraved plaque with a photo of the orphanages children. As a band played and the crowd danced Simpson said, "What an amazing surprise!"
Tina Simpson traveled to Mexico with Jessica to deliver the minivan. Joe Simpson stayed home in Los Angeles. Mama Lupita said the van the orphanage did have broke down last year and an old truck she borrowed from a friend broke down also, leaving the orphanage with no transportation. The Town and Country minivan includes a built in DVD player to keep the kids busy as their driving around.

Comments (0) 647 Views 03.27.2007. 10:43 Email to a Friend

DirecTV Does Advertising Wrong Using Jessica Simpson?

Jessica Simpson as Daisy Duke

According to a USA Today survey recently taken people didn't like DirecTV's TV spots featuring Jessica Simpson as Daisy in The Dukes of Hazzard movie. The same people surveyed also didn't like DirecTV ads with William Shatner playing Captain Kirk from Star Trek. We know advertising is tough and some say DirecTV doesn't get it. The survey results illustrated the ads didn't target DirecTV's ideal male market of middle class men ranging in age from 35-55. The ads obviously didn't appeal to many women either, but if they were included in the survey, the results are skewed.

I can't see many men complaining about Jessica Simpson talking about 1080i. DirecTV, just get them 100 national HD channels you promised for 2007 and use them as an advertising ploy.

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DirecTV has since pulled the Jessica Simpson ads last month when ordered to do so by a New York judge while a lawsuit by Time Warner Cable proceeds against DirecTV for false advertising. Time Warner is upset by DirecTV's claims that satellite broadcasting is superior to cable. DirecTV disputes the lawsuit by the cable giant. In the advertisement Jessica Simpson says, "Hey, 253 straight days at the gym to get this body and you're not going to watch me on DirecTV HD? You're just not going to get the best picture out of some fancy big-screen TV without DirecTV. It's broadcast in 1080i. I totally don't know what that means, but I want it." The lawsuit was first filed against DirecTV in December. The judge also said that DirecTV will still be allowed to use comparative advertising about overall picture quality compared to Time Warner Cable.

Comments (0) 910 Views 03.26.2007. 22:02 Email to a Friend

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